Use descriptive links and short URLs consistently at the end of posts. Do post fresh content regularly—at least once a week. The University is committed to diversity and to ensuring that our programs, services and activities are accessible to all. Accurately caption voice and vocals in video; do not paraphrase. With the proliferation of social media, it’s not surprising that representatives of University schools, colleges and units, as well as the departments within them, choose to represent their University identity on one or multiple social media channels. These guidelines apply to personnel acting in an official role on behalf of Mizzou when using social media as a university communications tool. When representing the University of Washington: If they do, you should remove the posting; if the postings are egregious, you should also ban the poster. "The keys to success in social media are being honest about who you are; being thoughtful before you post; respecting the purpose of the community where you are posting." Brown's social media team in the Office of University Communications offers these guidelines and best practices: 1. 1. Creating social media for your institution, department or organization? As members of the University of Arizona (hereafter "University" or "UA") community, we must be aware of the ways social media content may affect our personal and professional reputation and credibility and the way others perceive the University. Often, the most effective social media strategy will be to take advantage of existing channels and conversations rather than trying to create a new one. We do not allow posts that would be offensive to a reasonable person. Social Media Guidelines Guidelines and Standards for UT Tyler Social Media. 1. These guidelines are intended to help Clark University faculty and staff who create and manage Clark department* social media presences or who run social media accounts in which they represent themselves as Clark faculty or staff professionals.. Because social media are constantly evolving, and related best practices can change too, Clark’s guidelines may change accordingly. Emory University has established these guidelines for the moderation of UGC on Emory-sponsored social media channels: If a UGC comment is positive or negative and in context to the conversation, then we will permit the content, regardless of whether it's favorable or unfavorable to Emory. The power of social media lies in the personal approach and many departments use social media to stay in touch with their audience, students and staff. Be relevant and timely and add value! Gardner-Webb University enthusiastically supports its employees’ use of social media to bolster workplace productivity and to facilitate conversations with key audiences. This page outlines both expectations and best practices for institutional and … The official UH System Social Media Policy can be found as SAM 01.H.01 on the UH Policies and Procedures website. These guidelines are provided for official university social media communications. 1 The purpose of these guidelines is: • to encourage good practice in the use of social media • to set out how effective social media use can help to promote the We will actively use social media to engage the public, communicate research and enhance the University’s profile online. If you are interested in discussing how social media might help you meet your area’s business goals and objectives, start by reaching out to your Social Media Leadership Team representative . This document doesn’t address publishing or regulating personal content on privately maintained social media … If tools for alt text aren’t available, describe images with text where you post them. Social media is of course popular with students but we have put together some guidelines to protect both you and the University. Incorporate the University’s Web colors: #39275B for purple and  #C79900 for gold. As members of the University of Arizona (hereafter "University" or "UA") community, we must be aware of the ways social media content may affect our personal and professional reputation and credibility and the way others perceive the University. Sometimes it’s better to sit back and let the conversation happen rather than always being the first one to jump in and correct people. Guidelines and policies. Seattle University logos and/or visual identity cannot be used for personal social media without university permission. Comments guidelines. Social media can be intimidating—especially when it comes to social media policy legalese. All Northwestern University Feinberg School of Medicine faculty, staff and students should follow these guidelines on how to participate in social media in positive, meaningful ways that reflect well on our faculty and the medical school. Link to a captioned version of the file if captioned content is not possible in a social media platform. Social media platforms are typically easy and often free to use. The Social Media Guidelines are framed within the University of Otago Web Policy and the University of Otago Social Media Policy, and are to be read in conjunction with the University of Otago Web Guidelines. INTRODUCTION Manchester University embraces the responsible use of social media to communicate with internal and external audiences to interact and to build relationships with prospective and current students, alumni, employees, parents and community members. Further, these guidelines do not supersede or otherwise modify the social media policy ( 7,009: University of Nevada, Reno Social Media Policy) adopted in the University Administrative Manual. There are also social media guidelines for UW employees, developed and overseen by the Office of the Chief Information Security Officer. Our office actively encourages University staff to make effective and appropriate use of them and to engage in conversations with colleagues and the community. OFFICIAL DSU FACEBOOK, TWITTER, FLICKR AND YOUTUBE The official Delaware State University Facebook, Twitter, Instagram, Flickr and YouTube sites are operated through the Department of Marketing and Communications. Office of Communications and Public Affairs . Social Media Guidelines. Through various social platforms, life at Princeton is made accessible for a global audience. The University recognizes that social media is changing how we communicate with students, colleagues and the world at large. social media guidelines when posting on behalf of the university of wisconsin–madison Online collaboration tools provide low-cost communication methods which foster open exchanges and learning. Students should refer to the . When using social media, keep the institutional position in mind and think of ways you can creatively share SRU's best stories. Your content should be relevant, meaningful and interesting from your audience's perspective. The same laws, professional expectations, and guidelines for interacting with students, parents, alumni, donors, media and any other University constituents apply online as they do in other areas of life. Work with Marcom to ensure proper SU branding for your social media sites and to help gain followers. with the Social Media Guidelines and/or University policies. As a starting point to using social media safely and effectively, we recommend that you read the University's Student Charter and Student Code of Conduct. Please refer to the SAM for all official communication. All official sites listed on the Social Media Register will be reviewed on a regular basis to . Guidelines for Social Media at Slippery Rock University. In a way that compromises the security or integrity of state property, information or software. About Princeton University uses social media to interact with a variety of audiences including current and prospective students, alumni, parents, faculty, staff, community members and beyond. (For Facebook, those are here: Respect copyright, fair use and financial disclosure laws. Social media accounts provide a flexible delivery platform. These guidelines aim to provide managers and individual employees with information concerning the use of, or the development of, any social media application, and to help them get the best out of the tools available whilst maintaining a safe professional environment and protecting themselves, as well as the University. Social media has permeated most areas of our life online since the mid-2000s. According to the social media policy, any social media accounts representing the University of Nevada, Reno or any of its components must be developed in consultation with, or reviewed and approved by, the University’s Office of Marketing and Communications. Social media has changed the way we communicate — both as an institution and as individuals. Remember, every employee is a potential brand ambassador. These guidelines are intended to help steer you through the process of developing and maintaining a social media strategy. This improves the screen-reader experience. The following guidelines have been developed by Social Media Services to assist those employees authorized to act on behalf of the university in this capacity to properly portray, promote and protect the university. Social Media Guidelines. The official UH System Social Media Policy can be found as SAM 01.H.01 on the UH Policies and Procedures website. The Office of University Communications posts the following guidelines for comments on the UNC-Chapel Hill Facebook, LinkedIn and YouTube pages. 4. Place hashtags at the end of the posts. 3. Boston University’s Guidelines for the Use of Social Media. Adhere to all applicable University, federal and NCAA privacy and confidentiality policies. Social Media Guidelines The Lee University social networking sites, such as Facebook and Twitter, are in place with the purpose of providing a convenient avenue for students, faculty, employees, alumni, and outside communities alike to connect and discuss topics related to the atmosphere and activities of Lee University. Do include fan guidelines on your About tab. In fact, recent statistics from Brandwatch suggest the average daily time spent by the 3.499 billion active social media users worldwide is 142 minutes a day. Do create an editorial calendar so you can ensure that blog content gets refreshed regularly, though this should just provide a framework; it should not keep you from posting unplanned content. Social Media Guidelines. Considering social media for your department. Consider manually preceding the text with “Image Description” or “Photo caption” for clarity. Consider following your followers so you can become aware of what they’re interested in and whether conversations about the UW are taking place outside of your account. But you don’t want to discourage employees from using social media altogether. The University recognizes that social media is changing how we communicate with students, colleagues and the world at large. Members of the SMLT team are made up of faculty and staff members charged with communications oversight of University social media pages within their college, school, unit or division. These guidelines are intended to be a minimum standard. These guidelines assist university staff to use Social media in the course of their employment. Revised February 2020. The social media landscape has changed the ways we communicate. These communication tools have the potential to create a significant impact on organizational and professional reputations. It empowers every web user to engage, get involved, have their say, with little or no technical knowledge. The University’s guidelines for social media help establish its digital footprint in a safe and responsible manner. Leiden University is keen to make use of the opportunities offered by social media. Be human, even when you’re interacting as an entity rather than as an individual. Boston University’s Guidelines for the Use of Social Media. Do correct misinformation that’s posted in comments, but keep in mind that commenters can and will do this too. Read over the social media guidelines provided on this site to familiarize yourself with SU policies and expectations. Audience: all academic and professional servicesmembers of university staff. Expand or Collapse to view popular links for this site, Expand or Collapse to view links grouped by top level headings, University policies related to social media, Tips for making your social media content accessible, A list of all current Social Media Leadership Team members, a group of people established across the University to help guide you in your social media endeavors, 7,009: University of Nevada, Reno Social Media Policy, 7,013: Policy for the Creation and Management of University Social Media Sites, General Social Media Accessibility Tips from Digital.gov. University pages on third-party social media sites should make the best effort to follow Web accessibility guidelines. As a starting point to using social media safely and effectively, we recommend that you read the University's Student Charter and Student Code of Conduct. To be a good participant, you must first be a good listener. Social Media Guidelines. © 2020 University of Washington | Seattle, WA, Inviting the UW President, Provost and Regents, Office of the Chief Information Security Officer. We welcome your questions, comments and concerns. The University of Kansas has developed these guidelines to properly portray, promote and protect the institution. Think of using social media as creating a conversation — it is as much about listening as about generating content. These guidelines also apply to Carolina’s Instagram, Pinterest and other social media channels. The University of Houston System and its component institutions (“University”) encourages the use of social media to connect with others, including students, employees, alumni, fans, and the University. As employees of the University of Helsinki, we observe the University’s values on social media: truth, Bildung, freedom and community. Social media platforms are typically easy and often free to use. 3. Feel free to use. That means being aware of conversations that are already going on without you. The response to suspected or known breaches of University policies will be governed by the University’s General and Academic Staff Agreements. Contact Matt Lipsen, Social Media Marketing Specialist, for assistance in determining which, if any, social media channels are right for you and your area. Provide links to the social media platform’s accessibility tips and support, if possible. Captions should be at least 95% accurate. Social media channels such as Facebook, Twitter, YouTube, LinkedIn, blogs and Instagram present an opportunity to enter into a conversation and manage key communications with the university's various constituents. While the University encourages colleagues to engage, collaborate and innovate using social media, it is important to be aware of the potential impact of actions and engagements on individuals and the organisations they represent. The University has a vital interest in how its community members are using communications technology, given its potential to positively and negatively affect the University… Social media is all about connecting, not pushing a message. Alternatively, you may be a connector – someone who enjoys making connections and providing helpful information. Do allow fans to engage with your page via Wall postings, photos, videos, etc. Seattle University does not monitor personal websites or social media accounts but will address issues that violate established editorial, graphics and social media guidelines as outlined by Marcom. Introduction • General Guidelines • Best Practices • Account Setup. A successful social media strategy always requires resources – research, clearly outlined goals and objectives, tactics and dedicated effort. Boston University supports the use of social networking websites, blogs, micro-blogs, and other online communications media (“Social Media”) to promote the University to the broadest possible audience. They include instructions, recommendations and information on. You may begin the process by reaching out to your Social Media Leadership Team liaison for guidance. Social media offer opportunities to interact, build relationships, and enhance interpersonal and professional connections. Student Social Media Policy. Branding Be consistent with the U of S brand. Do not use flashing, flickering, or blinking items (e.g. Social Media Guidelines. The University reserves the right to take appropriate action if staff members publish content that does not adhere to the content of this document. Social media offer opportunities to interact, build relationships, and enhance interpersonal and professional connections. Social media outlets add a friendly touch to Kansas State University. Showcase the SRU experience Remember that we're all here for the same reason: to facilitate student success and promote Slippery Rock University. UNM Social Media Guidelines Introduction. Suggested disclaimers for faculty and staff: We have adapted some of the content on this page created by and with permission from our peers and at the University of Michigan, Vanderbilt University and Vanderbilt University Medical Center, all leaders in higher education social media. If you must do so, ensure the alt text included the text written over the image. Student Social Media Policy. Use plain language: provide clear instructions, avoid undefined technical jargon and spell out acronyms and abbreviations. They also oversee all social media activity with the University, and can offer advice and guidance on ensuring your social media presence doesn’t fall foul of University policy. University of Alaska guidelines for the use of social media (PDF) General policy-like language related to social media at UAF includes the following: We do not use or allow comments that contain hate language. Emory University supports the use of social media as a way to facilitate communication for the greater good of the Emory community. Comments guidelines. The University of Colorado system encourages the use of social media technologies to enhance communication, engagement, collaboration and information exchange in support its mission. This policy ensures that all interactions through social media and on behalf of The American University of Paris (AUP) represent the University’s best interests. If you think participation in social media might be helpful for your area, first think about these questions: If you want to promote an event or share news about your area, submitting content to the University or your college’s or division’s existing social media sites might be a better choice for you. In any case, you should have personal or professional experience with social media before hosting an account on behalf of the University. Social media has changed the way we communicate — both as an institution and as individuals. The guidelines are designed for two purposes: To clarify who is authorized to act in an official social media role on behalf of Mizzou. Social networks such as Facebook, Twitter and Instagram offer exciting opportunities for The University of Texas at Tyler faculty, staff, students and alumni to share knowledge, express creativity and connect with people who have common interests. OFFICIAL DSU FACEBOOK, TWITTER, FLICKR AND YOUTUBE The official Delaware State University Facebook, Twitter, Instagram, Flickr and YouTube sites are operated through the Department of Marketing and Communications. Effective, instantaneous communications tools, they indelibly affect individual and institutional reputations by blurring the distinctions between personal and organizational expression. Play-by-play reporting from events, conferences, etc. The word ‘social’ could imply that participation in these online communities or networks are not related to users’ professional lives, but this is certainly not the case. Adhere to the terms of use of the social network you’re using. UNF has a presence on a variety of social media platforms: Facebook, Twitter, LinkedIn, Instagram and YouTube.The University's audiences should be provided with an engaging social media experience no matter which UNF-affiliated account they follow. University Social Media Guidance . Social Media Guidelines. Certain UNM entities, departments, programs, or groups may adopt additional guidelines for their users. For the benefit or gain of any other individuals or outside organizations. Just like other forms of communication, social media is most effective when it is rooted in strategy and collaboration. Students should refer to the . We encourage you to post these guidelines on your own unit’s social media channels when possible. The University of Houston System and its component institutions (“University”) encourages the use of social media to connect with others, including students, employees, alumni, fans, and the University. Be careful not to reveal confidential or proprietary information about Brown students, employees or alumni. Encouraging conversations with your followers. Our goal is to provide a community where friends of the university can share content, ideas and experiences and find helpful information. 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